NJMSR Volume- IX | Issue – 1 | 2026

Editorial

Integrating Artificial Intelligence in the Workplace: An Instructional Design Perspective

Jiwak Raj Bajracharya

Original Articles

A Theoretical Study of AI-Driven Socio-Economic Challenges for Generation Z from the Perspective of Nepal, and the Global South

Rajendra Ojha

Artificial Intelligence and the Transformation of Sustainable Rural Consumers’ Buying Behaviour: A Study in Andhra Pradesh, India

Margani Somasekhara

Artificial Intelligence and Its Misuse in Crime: Emerging Legal and Ethical Concerns in the Digital Age

Subash Acharya

AI Driven Quality Assurance: A Study using Factor Analysis from the Nepalese IT Industry

Rusha Thapa

Reimagining Accessibility for Deaf Youth Through Multimedia Education Across South and South Asia

Sangeet Kayastha, Nishant Kumar, Safalta Maharjan, Anju (Awnu) Shrestha

Effectiveness of Digital Tool Features on Student Learning Outcomes in Nepalese Higher Education Institutions

Pratik Sharma

SME Financing Constraints: Evidence from Survey of Retail Firms in Nepal

Avishek Bhandari, Nrip Bahandur Kunwar

Role of Tangible Reward and Intangible Reward on Millennials’ Job-Hopping Behavior in Kathmandu Valley

Nistha Poudel, Aarati Ojha

Role of AI in the Banking Sector: A Study with Reference to Pre and Post Implementation of AI

Sushmita Paul, Yarso Awungshi

Effectiveness of Athlete Endorsements in Enhancing Brand Awareness: Insights from Nepal

Pragyan Pokhrel

SMEs' Sustainability in Kailali and Kanchanpur District of Nepal

Avishek Bhandari, Nrip Bahandur Kunwar, Puja Kandel

Future-Ready Finance: Building AI and Machine Learning Competencies among Financial Professionals

Venkataramanaiah Malepati, C. Mangala Gowri, G. Ranganatham, B. Suneetha

Human Attrition in Information Technology (IT)

K. Yasmin, Abdul Mazhar R